BSMO Co., Ltd.: Reaching the World through D2C and Social Media

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BSMO Group implementing a third-party allotment with RISA Partners as underwriter

BSMO Co., Ltd. (Representative Director: Tadashi Shimizu, headquarters: Minato-ku, Tokyo, hereinafter referred to as “BSMO”) is pleased to announce that it has increased its capital by several billion yen by way of third-party allotment with RISA Partners, Inc. (Representative Director: Yoshio Narukage, headquarters: Minato-ku, Tokyo, hereinafter referred to as “RISA”) as underwriter.

Due to the impact of the novel coronavirus disease (COVID-19), people’s consumption behavior has changed, and the shift to mobile devices and social media has accelerated.
BSMO has been developing its social media strategy since 2011, and as of March 2020, has achieved the following numbers on all its Facebook pages combined while building a successful targeting strategy globally: Total page likes: 4,092,933/Total reach: 796,453,034/Video views: 22,099,935. Using that know-how, BSMO has been conducting domestic and overseas social media marketing strategies for corporate projects since 2014 while implementing growth hacking actions linking advertising operations to business improvement.
In 2017, BSMO started a full-scale D2C business pushing the concept of “from Japan to the World”. BSMO launched a D2C contact lens online store from a BSMO Group’s company and has so far sold these contact lenses in 25 countries around the world, getting excellent feedback from its users.

In order to respond with speed and efficiency to the mobile shift of global consumption that has accelerated since the apparition of novel coronavirus disease, BSMO implemented a capital increase through a third-party allotment with RISA as underwriter. BSMO wants to establish a corporate structure that can compete and be active on the global market, by strengthening financial and management aspects, launching new D2C business and developing M&A strategy.

■About BSMO Group

Since its establishment, BSMO has been a pioneer in the social media marketing sector, working with companies wanting to sell products from Japan to the world or to improve their inbound strategy. BSMO’s customers can find an answer to all their needs in BSMO, which has developed over the years a deep know-how especially regarding promotion and creative planning, analysis, social media operations or reporting using a highly accurate targeting on Facebook, Instagram and other platforms.
Recently, on the idea of “Global D2C Marketing”, BSMO has pursued an original creative method, combining a know-how of video advertising and great social media knowledge. By combining attractive content production, user experience continuous improvement, targeting skills and multilingual customer support in English, Chinese, Spanish or French by native speakers, BSMO has delivered advertisements to 7 million potential customers in 151 countries only for its contact lens D2C global business in less than one year.

■ Comment from RISA Partners

RISA Group has a track record of investing and lending to overseas companies through its Singapore subsidiary (RISA PARTNERS ASIA PTE. LTD.) and has provided various solutions to these companies, with a total of 35 projects through the corporate value improvement equity fund (RISA Corporate Solution Fund) and about 70 billion yen in investment in small and medium-sized companies.
RISA Group will make maximum use of its past growth support, experience and know-how in overseas investment and loan, advisory and advanced human resources, and will work on the strengthening of the management system, M&A promotion support, IPO support in order to become a D2C company that can compete with the world that BSMO Group aims for. (Note: This is an initiative of RISA Corporate Solution Fund 5 Investment Limited Partnership).

■Company Profile

Name: BSMO Co., Ltd.
Representative Director: Tadashi Shimizu
Address: Freund Mita 912, 2-14-5 Mita, Minato-ku, Tokyo 108-0073, Japan

Name: RISA Partners, Inc. (Real Integrated Solution & Advisory)
Representative Director: Yoshio Narukage
Address (Head Office): 19F Shinagawa Intercity Tower C, 2-15-3 Konan, Minato-ku, Tokyo 108-6219, Japan

■Please address inquiries regarding this press release to:

BSMO Co., Ltd.
Contact: Press Relations, Kevin Dio/Ai Sena
Tel: +81(0)3-6459-4414

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