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First live commerce in Japan’s contact lens industry! First live on March 17th from 7pm JST on our online store “JAPAN CONTACT LENS”!

ANW Co., Ltd. from BSMO Group (Headquarters: Minato, Tokyo, Japan / CEO: Hideaki Takahashi) is collaborating with Live Commerce Department of BSMO CO., Ltd. (Headquarters: Minato, Tokyo, Japan / CEO: Tadashi Shimizu) on the company’s contact lens online store. On “JAPAN CONTACT LENS” will be broadcast “JAPACON LIVE STYLE”, the first live commerce in Japan’s contact lens industry (as of March 2021).

Live commerce is a service that combines shopping while watching live videos on your computer or smartphone. You can also communicate directly with the seller through the comment section. In addition, several guests will be invited to offer trending advice, to match your makeup and style with our contact lenses.
For the first live, we will introduce the colored contact lens brand “VNTUS”, whose brand ambassador is Koki, which released new colors last January under the idea of “Spring makeup for your eyes!”.

【Date】17th March, 2021 (Wednesday) from 7pm JST (about 1 hour)

| Features of 「JAPACON LIVE STYLE」

1. You can access it easily from the URL provided!
When the time comes, anyone can join and watch the live by clicking on the URL from their computer or smartphone.
2. Special appearance of brands managers
In this first episode, VNTUS’ brand manager will make a special appearance. In addition to introducing VNTUS, various questions about colored contact lenses will be answered, and you will be able to understand what kind of colored contact lens can match your eyes. Feel free to ask your questions during the live!
3. Enjoy a nice shopping experience while staying at home
Our brands experts with solid knowledge of contact lenses can suggest you the best contact lenses for your eyes, and you can purchase the introduced products directly from the live page. Feel free to take a look as if you were visiting the store in person! Moreover, the video archive will remain after the live, so you can also watch it at a later date.
4. Exclusive benefits for people watching the live!

| To always grow as a D2C brand that listens to your voice

This new “JAPACON LIVE STYLE” live will use new communication technology to deepen the connection with our customers. We will continue to grow in order to develop products and deliver services while being in a constant dialogue with you.

■Official site:

■Company Profile
【ANW Co., Ltd.】
Representative Director: M. Hideaki Takahashi
Address: Toranomon Hills Business Tower 14F, 1-17-1 Toranomon, Minato-ku, Tokyo 105-6414, Japan
Description of business: Contact lens commercialization, product development, advertising planning

Press release (in Japanese):

BSMO Co., Ltd. – Public Relations
TEL: (+81)3-6459-4414

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