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One-week limited special event “AND MEE WEEK” for colored contact lens brand “AND MEE series”, whose brand ambassador is Meruru! Including her appearance in a live!

The colored contact lens brand “AND MEE series” developed by BSMO Group’s ANW Co., Ltd. (Headquarters: Minato, Tokyo, CEO: Hideaki Takahashi, hereinafter ANW) will be holding an event, “AND MEE WEEK”, from April 18th to April 25th, 2021. Brand ambassador and producer “Meruru” will also appear in a live stream on the first day of the event.

| Review and live commerce by Meruru

The brand’s visuals have changed recently at the same time as new colors were released, giving the AND MEE series a new look focused towards adult women. The four new colors were designed with the idea of “colors that are easy for adult women to wear” and have been very well received.
In order to interact with the fans even during this COVID era, an online event was decided. The event will be divided into two parts, the first one being on Instagram, and the second being delivered through a live commerce streaming. It is a very special event where brand ambassador Meruru will talk about the wearing feeling in details that are usually not revealed, as well as the secret story behind the birth of the colors she produced.

| A chance to receive a postcard signed by Meruru!

During the AND MEE WEEK, customers who purchase the AND MEE series will enter a lottery and some of them will be able to receive a clear bag with a postcard. Moreover, Meruru will sign the postcard during the live stream. A special lottery in order to strengthen our new customers acquisition as well as our relationship with AND MEE’s regular customers.

・Instagram live
Scheduled to be delivered on AND MEE series’ official Instagram account
・Live commerce (*ANW official online store: delivery on Japan Contact Lens)
※No need for registration to watch the live stream.

[About AND MEE series]
AND MEE is a color contact lens brand that offers soft designs and natural colors. The daily collection is available in 7 colors, mainly brown variations that can be worn in any situation, and the monthly collection is available in 10 playful and exquisite colors.
[About Meru Nukumi]
She was born on March 6th, 2002 in Aichi Prefecture, Japan.
She is a model and celebrity that is gaining popularity. She is affiliated to Avex Management.
After working as an exclusive model for monthly magazine “Popteen” (Kadokawa Haruki office), she is now an exclusive model for Cancam (Shogakukan). She appeared on AbemaTV’s “Taiyou to Ookami-kun ni wa Damasarenai” and received a lot of attention.

Official online store: Japan Contact Lens:
*Monthly collection can only be purchased online.
Official Instagram::

Press release (in Japanese):

◆ Inquiries
BSMO Co., Ltd. – Public Relations
TEL: (+81)3-6459-4414

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