BSMO Co., Ltd.: Reaching the World through D2C and Social Media

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Become a truly Global D2C company

Synergy between two business axes: Direct-to-Consumer (D2C) and Business Support

Based on our experience and know-how earned through the development of our very own D2C ventures, we aim to replicate our success through solutions for other companies and industries.

Our multilingual staff handles all the essentials for global business development, from the creation of E-Commerce (EC) sites to managing Social Media advertising and international service support.


D2C Business

Everything, from the creation of contents to marketing and branding, is done in-house following a continuous PDCA (Plan/Do/Check/Act) cycle. Our business model has proved to be successful in just one and a half years from launching our OvE Contact Lens brand. This brand received Japan’s prestigious Good Design Award in 2019, the first time ever for a contact lens brand, becoming a trending topic in Social Media.


ANW is a contact lens maker revolutionizing the industry in Japan and Asia. Creator of recognized brands, such as the first full-scale D2C contact lens brand “OvE”, and “envie” – the color contacts produced by Japanese model and talent Rika.

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Support to Business

As a Social Media advertiser, to date we hold the record of targeting an audience of 900 million people in 190 countries and territories. We also have a strong partnership with Facebook Inc., holding periodical meetings with their Growth Hack team in Singapore, which allows us to be at the forefront of innovations in the social media landscape. On the other hand, we support companies in the introduction and operation of the E-Commerce platform Shopify, which is used by more than one million corporate stores in 175 countries.

Shopify Support

Based on reliable data and knowledge cultivated through the operation of our businesses, we seamlessly support all E-Commerce processes from customer acquisition to sales.

Please feel free to ask me.